Information Gain. A phenomenon researched extensively by the late and great Bill Slawski. In this guide, we will explore the importance of information gain, as well as AI powered tactics

Today I’ll show you how to use AI to identify the best headings and page structure to use when creating new pages or optimizing existing ones. Identifying headings and structures

You’ve probably heard a lot about EEAT. It stands for Expertise, Authoritativeness, and Trustworthiness. This acronym is Google’s way of measuring content quality to determine SEO rankings. Providing EEAT signals