I recently took a small hobby shop’s online sales from $36k a year to $150k by making a new website and doing some optimizations.

Before I worked with them they only made sales from local word of mouth and referrals. Now their brand is one of the biggest and most well-known stores in their niche in Canada.

 

Before:

They wanted to start selling Canada-wide In order to grow the business.

To do that, they knew they would need a new website.

Their current website was not working properly and had never been optimized for search engines. It was very outdated.

Here’s what their old site looked like:

Old Diecast Site

 

After:

I created a new website that was optimized for SEO and delivered a better user experience. Here is what the new site looks like:

New Diecast Site

I’ll admit the site isn’t going to win any design awards. However, the majority of customers are 50 and older, so making the site easy to use was more important than design. The new website immediately brought in more sales and received positive feedback from their customers.

 

I was also able to significantly improve their rankings with SEO. This helped them rank #1 Canada-wide for a number of diecast search terms, bringing thousands of diecast shoppers to the site from all over Canada. Here’s a screenshot of some of the search traffic they are getting:

Diecast traffic

 

I also helped them rank #1 in their city:

diecast car rankings

 

The site started to get so much traffic that we had to upgrade the web hosting twice! We generated 12,492 sessions in December 2019 and 15,387 in December 2020!

15k sessions

 

Takeaways:

Investing in a new optimized website allowed the owners to accomplish some big wins:

  • The store now makes six-figure revenues and is still growing
  • They became one of the top diecast hobby stores in North America
  • The owner was able to close their retail location and run the business from home

The store is doing great. However, I feel like we’ve only scratched the surface. There are still many untapped opportunities to explore.

 

Testimonial:

Joanne Testimonial

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