I have always wanted an easy way to visualize the clustering of a website.
It’s difficult to communicate the structure of SEO focused clustering to teams, stakeholders, and clients because these mappings are often presented as spreadsheets.
This free cluster visualizer that I built fixes the problem!
It allows you to upload a spreadsheet of your keyword research or cluster mapping and get a nice visualization in seconds.
About the cluster visuals:
- Parent clusters = big bubbles
- Subclusters = smaller bubbles
- Nodes = pages
- Bubbles are sized based on search volume
- Hover over each bubble to get total search volume
- Hover over a page node to get URL and search volume
- Click on bubbles to open/hide their child bubbles/nodes
- Use your mouse wheel to zoom in and out
- Click and drag to move around
- If a page is new, it glows green!
- Reload the page to reset the bubbles
Screaming Frog’s visualization tool is pretty good but it only works for existing pages and requires a lot of customization to import a visualization of non-existing pages.
This free cluster visualizer is easy to set up and use.
How to create a cluster visualization
You will need to create a spreadsheet with this exact format for it to work.
Download the format template here
Once you format your data into a nicely nested clustering like the sheet above, you simply download it as a csv.
Upload your CSV by selecting “Choose File” and then click “Upload”.
Then you should see a nice visualization like this!
How to use the cluster visualization
This website bubble chart is a force directed tree diagram made with AmCharts. It brings keyword/clustering spreadsheets to life in a fun and interactive way.
Use your visualized representation of website structure to:
- Impress your boss by making it easy to see and understand what you want to do
- Present your cluster mapping to clients in a visual way and get your project approved faster
- Improve your clustering setup by visually refining and troubleshooting your structure
Download example demo data
Want to try it out on a demo site? Download this sheet as a CSV and upload it to the visualizer.
Try it out
- Download my sample data for a coffee website to get an idea of what is possible with the cluster visualizer.
- Upload as CSV to clusters.jonathanboshoff.com and try the interactive demo for yourself.
That’s all! Connect with me on LinkedIn or Contact me any time and share your thoughts.
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