About Jonathan Boshoff
AI SEO is not traditional SEO with a AI bolted on. It’s the convergence of three disciplines into one unified operating model: traditional SEO fundamentals, AI retrieval optimization, and agentic automation. All three should run together at scale, across your entire web presence.
My Thesis For AI SEO
The SEO industry is splitting into two camps:
- Practitioners who use AI to do the same work faster
- Practitioners who encode their expertise into autonomous systems that build and maintain presence at a scale no human-only operation can match.
The first camp is racing to the bottom. The second camp is building the future.
I’m in the second camp. Every standard AI or SEO deliverable can be transformed into an agentic system. I build those systems, deploy them to my own brands first, document the results, then ship them as products and services.
The moat is not any single system. It’s a compounding web presence.
What I’ve Built
AI SEO Academy: 3,000+ Members
The largest AI SEO community on Skool. Members get free templates, frameworks, and in-depth training. The manual version of what my paid tools automate. Updated weekly with new systems as I build and prove them.
The academy isn’t a course. It’s a growing library maintained by someone who’s actively deploying what’s inside it.
AI SEO Engine: Autonomous AI SEO System
The AI SEO Engine is a productized version of my internal systems. Members get access to autonomous agents that handle keyword research, content production, on-page optimization, and much more. Everything runs continuously, allowing you to focus on strategy.
Every feature started as a system I built and ran on my own brands. Once proven, it becomes a tool anyone can use.
Check out the video for a full walkthrough of end-to-end content automation in action.
Rank Builders: Agency For Full System Deployment
Rank Builders is an AI SEO Agency for companies that want the entire machine running for their brand. Our team deploys autonomous organic growth systems directly. Our systems execute, clients provide direction and feedback, and compounding results keep it running.
Proven Track Record
I’ve been scaling organic traffic and revenue with SEO-focused systems since 2012. Across agency, in-house, and founder roles.
My results follow the same pattern: identify the highest-leverage moves, systematize execution, and compound.
Some of my recent case studies:
10x increase in Top 3 rankings for a project management SaaS
From 4,000 to 40,000 — reversing a multi-year organic decline.
7-figure revenue increase from organic search for a national loan provider
With growth continuing after the engagement ended.
$3M+ in annual pipeline influenced by organic for an RFP SaaS
With 30+ Top 3 rankings on high-value commercial terms.
2x organic traffic for a property records SaaS
Doubling monthly subscriptions by launching 4,000 programmatic SEO pages deployed using AI-assisted production.
Well-known clients I’ve worked with
Clients I’ve worked with include UBS, Liebherr, Edmonton International Airport, Epcor, Jobber, Loopio, Looka, and others ranging from high-growth startups to Fortune 500 enterprises.
My Goal: Omnipresence
Everything I build serves a single outcome. Not ranking for a keyword. Not appearing in AI answers occasionally. Not having a good website.
Omnipresence.
Being the entity that gets retrieved, cited, referenced, and returned across every relevant surface, every relevant query, every relevant retrieval mechanism, automatically, continuously, without requiring constant human maintenance.
- A human searches Google: you appear.
- An AI constructs an answer: you get cited.
- A prospect asks ChatGPT who to trust: your name surfaces.
- A journalist looks for a source: your work is indexed.
- Someone Googles your name: your entire web presence tells a coherent, authoritative story.
Omnipresence is not bought. It is built systematically through compounding presence across every surface, maintained autonomously by systems that never stop running.
That’s the destination I’m building toward for my own brands, for my SaaS users, and for my agency clients. The systems get better every month. The results compound.
My Growth Flywheel
Every system I build follows the same cycle:
- Build: deploy the system on my own brands first. My sites are the testing ground.
- Prove: run for 30–60 days and document results with numbers.
- Ship: proven systems become features inside AI SEO Engine.
- Deploy: the same systems run on agency client infrastructure at scale.
- Document: results become content. Content drives the community. The community feeds the SaaS. The SaaS feeds the agency. Repeat.
I don’t sell theory. I sell systems that are already running and already producing results. By the time I ship something, I’ve been using it on my own brands for weeks.
Find Me
I document results on YouTube, post on LinkedIn, and share frameworks inside the AI SEO Academy.
Recent features and appearances:
- Performance with John Rampton
- Agency Growth Lab with Rohin Dua
- PageTraffic with Navneet Kaushal
- AI and SEO on DM News
- Link Spam and HCU on Search Engine Land
Work With Me
If you want the free systems, join 3,000+ AI SEOs in the Academy.
If you want the autonomous tools, get the AI SEO Engine.
If you want the full machine deployed for you, book a call.